Redefining KYC in a Non-Custodial World: Is Wallet Reputation the Future?

The traditional KYC framework, designed for centralized financial systems, poses significant challenges when applied to decentralized protocols and non-custodial applications. It relies on centralized entities collecting and storing sensitive personal data to verify user identities.

Date

Apr 10, 2025

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Content

GRC

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4

Redefining KYC in a Non-Custodial World: Is Wallet Reputation the Future?

The Problem with Traditional KYC

The traditional KYC framework, designed for centralized financial systems, poses significant challenges when applied to decentralized protocols and non-custodial applications. It relies on centralized entities collecting and storing sensitive personal data to verify user identities. This process inherently conflicts with the decentralized ethos of Web3, where the idea is to reduce reliance on intermediaries and give users more control over their personal information. 

Some Web3 builders have adopted alternative identity and reputation mechanisms that comply with local regulations while preserving user privacy and anonymity. These innovative solutions seek to reconcile regulatory compliance with the decentralized nature of Web3, offering a potential roadmap for balancing privacy, security, and regulatory requirements. However, the road to achieving this balance is complex, AML/CFT and Sanctions in TradFi are still a challenge and the conversation between regulators, privacy advocates, and developers continues to evolve as the Web3 space matures.

Emerging Alternatives

In between emerging alternatives, wallet reputation scores, which rely on data tied to a user's wallet activity rather than personal information. Projects like Gitcoin Passport, Karma3 Labs, and Spectral are building wallet reputation systems that assign scores based on a user's interactions with the ecosystem and bringing solutions to KYC in a web3 environment. These reputation scores can serve as a proxy for trust and identity without revealing sensitive personal details. 

Proof-of-personhood protocols are another innovative approach being explored. Initiatives like Worldcoin, BrightID, and Iden3 aim to prove that a user is a unique human being without requiring the disclosure of their personal identity. These protocols rely on techniques such as biometric data, social verification, or anonymous attestations to confirm that a person is not a bot or duplicate user, offering a method of verification that doesn’t infringe on privacy. They can be integrated into decentralized applications (dApps) and other Web3 platforms to enable access or participation based on proof of personhood rather than personal data.

Together, these emerging alternatives offer promising solutions to the challenges posed by traditional KYC in decentralized systems. While emerging alternatives like wallet reputation scores, proof-of-personhood protocols, and decentralized identifiers offer innovative solutions to identity verification in the Web3 space. However, they do not directly address the core challenges related to AML/CFT and Sanctions.

Risks and Regulatory Gaps

While reputation-based mechanisms can provide some level of trust by signaling a wallet's historical behavior and interactions, they do not inherently offer insight into the source of funds, the wallet's activity across multiple platforms, or the broader context of its use. AML/CFT and Sanctions regulations require a much deeper level of scrutiny, such as knowing the customer’s identity, understanding their financial activities, and detecting suspicious behaviors like structuring or layering transactions. Without the ability to directly link wallets to real-world identities or trace funds across various financial channels, reputation alone falls short of meeting the due diligence requirements set by regulatory authorities. 

The main difference from TradFi is that blockchain's inherent pseudonymity means that while on-chain transactions are transparent and immutable, they don't necessarily reveal the identity of the parties involved or the full scope of their financial activities. Regulators increasingly expect platforms to have mechanisms in place to trace transactions not only within the blockchain but across the entire ecosystem, including off-chain activities. 

Meeting these regulatory requirements in a decentralized ecosystem where data is scattered across various platforms and users are pseudonymous poses a significant challenge for Web3 applications, especially if they rely on privacy-preserving solutions that deliberately limit the visibility of transaction data.

The Future of Wallet-Based Compliance

It relates to interoperability of reputational data across various protocols. As the Web3 ecosystem grows, multiple dApps and protocols will need to communicate and share reputation data in a secure and privacy-preserving manner to ensure a consistent user experience while complying with regulatory requirements. If reputation scores could be integrated across different platforms and blockchains, it would allow users to carry their established reputation with them as they interact with various protocols, making it easier for services to evaluate the trustworthiness of users without requiring repeated identity verification. 

To enhance wallet-based compliance, the combination of on-chain analytics and off-chain attestations offers a promising path forward. 

  • On-chain analytics can help track transaction history, user behavior, and interactions within a specific blockchain or protocol, providing transparency and traceability.

  • Off-chain attestations can be used to provide additional context, such as verifying a user’s identity, region, or age, through trusted third-party sources. 

This approach could lead to smarter compliance systems, where decentralized applications can automatically assess risk profiles and ensure more compliance with AML/CFT regulations, while still respecting user privacy and autonomy.

One of the key innovations in wallet-based compliance could be the introduction of optional "attestation integrations" offered by wallet providers. These integrations would allow users to selectively prove specific attributes about themselves, such as their age, region, or whether they have been KYC-verified by a trusted third party. They could help wallet providers to empower users to maintain control over their personal data while providing services with the necessary assurances to comply with relevant laws, creating a more balanced and user-centric approach to compliance in the decentralized world.

Case Studies & Early Movers

Zk-Passports (e.g., Zuzalu project) are exploring the use of zero-knowledge proofs (zk-proofs) which would meet the EU's updated AML/CFT rules, emphasizing the need for digital identity solutions that balance privacy with transparency. zk-Passports address this by enabling GDPR-compliant verification with minimal exposure of personally identifiable information (PII), ensuring that users can prove key attributes—such as their age, region, or KYC status—without disclosing sensitive data. Additionally, zk-Passports support risk-based approaches, such as whitelisting low-risk users, allowing decentralized applications to implement more tailored compliance measures. This innovation helps platforms meet regulatory requirements while respecting user privacy, offering a privacy-preserving solution for the evolving compliance landscape in Web3.

Gitcoin Passport is a decentralized identity solution that leverages wallet reputation scores to establish a user's credibility within the Web3 ecosystem. The Passport combines user activity across Gitcoin’s platform with other decentralized applications, creating a privacy-preserving reputation system that can be used across multiple Web3 ecosystems. The Passport aims to offer a balance between user privacy and compliance by leveraging blockchain data to verify trustworthiness without exposing personal identity details, making it a step towards solving reputation-based compliance in the decentralized world.

ENS + Ceramic Network ID systems offer an integrated decentralized identity solution by combining Ethereum Name Service (ENS) with Ceramic Network's decentralized data streams. ENS allows users to map human-readable domain names to blockchain addresses, while Ceramic Network provides a decentralized identity protocol that allows users to store verifiable credentials and attestation data. This combination provides a flexible and privacy-respecting identity management solution, which can be used for various Web3 applications, including decentralized finance, governance, and other identity-dependent services, promoting both compliance and privacy.

Conclusion

The future of KYC compliance in the Web3 ecosystem lies in a hybrid approach that leverages the strengths of both decentralized technology and traditional regulatory frameworks. Wallet providers will be pivotal in shaping this evolution by integrating privacy-preserving solutions, such as decentralized identifiers, zk-Passports, and reputation scores, to enable secure and efficient user verification. This approach allows platforms to move towards a more compliant posture with AML/CFT regulations while empowering users to control their personal data.

Soon I will come up with a new article on the next-generation of solutions for Web3 AML compliance: Chainanalysis, Eliptic, Checklynx, Solidus Lab, and TRM Labs.


Disclaimer: This article was written with some help of LLMs.

João Pedro Paro

Global Director of Governance, Risk & Compliance | PhD Candidate | Internationally Qualified Attorney